the substars

I’ve traded copies of my RPM albums, Buildings and Real Time, with various other RPM Challenge participants. Since I feel like I should be writing more here, I’m going to briefly review profile the albums I’ve received.

First up is Endicott Road‘s 2007 RPM entry, Old Fashioned Love Affair.

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I’m totally into college basketball–especially the tournament–and am current watching a pretty good Marquette-Stanford game. But one side effect of watching thirty hours of basketball in a weekend is that you see a lot of commercials. I don’t really watch a super lot of TV, so I was pretty shocked and awed when I saw this Pontiac commercial.

“That’s awesome, ” I commented to the Official Girlfriend of the substars. “It’s like they’re making commercials specifically for me now.

Ha. Funny. I liked Spy Hunter. But only a few minutes later, they showed this one. Again, they’ve pretty much characterized my childhood in 30 seconds. But the personalized twist is a little creepy. I had to IM Andy to make sure they hadn’t pulled some sort of psychological trickery.

Anyway, back on topic: are you part of being target marketed-to? Are you still waiting for a product that has been extensively crafted to appeal to your focus-group peers? You should check out Buildings, the new album recorded by the substars in response to the RPM Challenge. It will fulfill you in a way that no car, or snack food, petty misdemeanor, or deodorant ever could.

We’ll have CDs at some shows this spring, so be sure to come on out and check us out. We’re totally into you.

(The announcer just referred to Marquette as “the Warriors”. Freaking awesome.)