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	<title>the substars &#187; commercials</title>
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	<description>we&#039;re gonna build something this summer</description>
	<lastBuildDate>Wed, 21 Apr 2010 06:06:03 +0000</lastBuildDate>
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		<title>is the oil slick weapon street legal? (or: a new album)</title>
		<link>http://www.thesubstars.com/2008/03/22/is-the-oil-slick-weapon-street-legal-or-a-new-album/</link>
		<comments>http://www.thesubstars.com/2008/03/22/is-the-oil-slick-weapon-street-legal-or-a-new-album/#comments</comments>
		<pubDate>Sun, 23 Mar 2008 01:27:07 +0000</pubDate>
		<dc:creator>ben</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[target market]]></category>

		<guid isPermaLink="false">http://www.thesubstars.com/2008/03/22/is-the-oil-slick-weapon-street-legal-or-a-new-album/</guid>
		<description><![CDATA[I&#8217;m totally into college basketball&#8211;especially the tournament&#8211;and am current watching a pretty good Marquette-Stanford game. But one side effect of watching thirty hours of basketball in a weekend is that you see a lot of commercials. I don&#8217;t really watch a super lot of TV, so I was pretty shocked and awed when I saw [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m totally into college basketball&#8211;especially the tournament&#8211;and am current watching a pretty good Marquette-Stanford game. But one side effect of watching thirty hours of basketball in a weekend is that you see a lot of commercials. I don&#8217;t really watch a super lot of TV, so I was pretty shocked and awed when I saw <a href="http://jalopnik.com/367806/new-pontiac-g8-gt-commercial-gives-spy-hunter-a-sweet+ass-twist">this Pontiac commercial</a>.</p>
<p>&#8220;That&#8217;s awesome, &#8221; I commented to the Official Girlfriend of the substars. &#8220;It&#8217;s like they&#8217;re making commercials specifically for me now.</p>
<p>Ha. Funny. I liked Spy Hunter. But only a few minutes later, they showed <a href="http://jalopnik.com/368465/2008-pontiac-g8-gt-goes-hot-wheels-in-second-commercial-and-its-mine">this one</a>. Again, they&#8217;ve pretty much characterized my childhood in 30 seconds. But the personalized twist is a little creepy. I had to IM Andy to make sure they hadn&#8217;t pulled some sort of psychological trickery.</p>
<p>Anyway, back on topic: are you part of being target marketed-to? Are you still waiting for a product that has been extensively crafted to appeal to your focus-group peers? You should check out <a href="/music/buildings">Buildings</a>, the new album recorded by the substars in response to the <a href="http://www.rpmchallenge.com">RPM Challenge</a>. It will fulfill you in a way that no car, or snack food, petty misdemeanor, or deodorant ever could.</p>
<p>We&#8217;ll have CDs at some shows this spring, so be sure to come on out and check us out. We&#8217;re totally into you.</p>
<p>(The announcer just referred to Marquette as &#8220;the Warriors&#8221;. Freaking awesome.)</p>
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